PERSONAL INFORMATION – TYPE, PURPOSE AND LEGAL GROUNDS
Personal information/data means any information capable of identifying an individual. It does not include data that is anonymous in its source. We may process the following categories of personal data about you:
1. Communication Information
Communication information includes any communication that you send to us. This information can be sent to us through:
- the contact form on our website:
- email, text, social media messaging;
- social media posting; or
- through any other communication that you send us.
We process this data for the purposes of:
- communicating with you;
- for creating an account with us, if required;
- for record keeping; and
- for providing and planning the services you require.
Our legal ground for this processing information is our legitimate interests which in this case are to reply to communications sent to us, to keep records, to establish an account and to provide and plan for the services you require.
2. Customer Information
Customer information or data includes any information you provide relating to any purchases of goods and/or services such as your name, title, billing address, delivery address, address where services are to be provided, email address, telephone number, contact details, purchase details and your card details. We process this information to
- supply the goods and/or services you have purchased; and
- to keep records of such transactions.
Our legal ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
3. User Information/Data
User information includes data about how you use our website and any online services together with any data that you may post for publication on our website or through other online services. We process this data to:
- operate our website and ensure relevant content is provided to you;
- to ensure the security of our website;
- to maintain backups of our website and/or databases; and
- to enable publication and administration of our website, other online services, and business.
Our legal ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.
4. Technical Data
Technical data is information about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising.
Our legal ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.
5. Marketing Information/Data
Marketing information includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to:
- enable you to receive our newsletter
- enable you to participate in our promotions such as free give-aways and other offers;
- to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising.
Our legal ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.
We may use Customer, User, Technical and Marketing Information/Data to:
- deliver relevant website content and advertisements to you (including Facebook and other social media advertisements or other display advertisements) and:
- measure or understand the effectiveness of the advertising we offer to you.
Our legal ground for this processing is legitimate interest which is to grow our business. We may also use such data to send other marketing communications to you and our legal grounds for doing so is either your consent or legitimate interest namely to grow our business.
6. Sensitive Data
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation,
political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.
7. Contract Obligations
Where we are required to collect personal information by law, or under the terms of the contract between us and you and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you do not provide us with the requested information, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.
8. Use of Personal Information
We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. In the event we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing. We may process your personal information without your knowledge or consent where this is required or permitted by law.
HOW YOUR PERSONAL INFORMATION IS COLLECTED
We may collect personal information about you by you providing the data directly to us (for example by filling in forms on our website, or that we send to you or by you sending us emails).
Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests, namely to grow our business. We may send you marketing communications from us if you acquired our services or have asked for information from us about our services OR you agreed to receive marketing communications and in each case, you have not opted out of receiving such communications since. Please note you may opt out of receiving marketing emails from us at any time.
Before we share your personal data with any third party for their own marketing purposes we will get your express consent.
Stopping marketing messages
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us at any time. If you opt out of
receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations, returns, replacements etc.
DISCLOSURES OF YOUR PERSONAL DATA
We may have to share your personal data with the parties set out below:
- Service providers who provide IT and system administration services.
- Government bodies that require us to report processing activities.
- Market Researchers and Analysts.
- Marketing agencies we may engage from time to time.
- Third parties to whom we sell, transfer, or merge parts of our business or our assets.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
Whenever we transfer your personal data we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is in place:
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data.
They will only process your personal data on our instructions and they must keep it confidential. We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for 5 years after they stop being customers.
In some circumstances, we may delete identifying components of your data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
YOUR LEGAL RIGHTS
Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.
If you wish to exercise any of the rights set out above, please email us and provide your contact information to enable us to respond.
There is no fee chargeable to access your personal data however we may charge a fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.
As a security measure to ensure your data is not disclosed to any person who has no right to receive it we may request further information from you.
We try to respond to all legitimate requests 30 days unless the request is complex or where there are multiple requests. If our response is likely to exceed 30 days you will be notified.
If you are not happy with any aspect of how we collect and use your data please contact us first so we may attempt to resolve your issue immediately. You also have the right to complain to the Office of the Australian Privacy Commissioner (https://www.oaic.gov.au), the Australian supervisory authority for data protection issues.